Rolling Loud has established itself as a powerhouse in the hip-hop festival scene, attracting thousands of fans and boasting impressive lineups year after year. But how did this festival rise from humble beginnings in a Miami warehouse to become a global phenomenon? Let’s take a trip down Rolling Loud’s history lane:

Humble Beginnings

The story starts in 2010 when Matt Zingler and Tariq Cherif, childhood friends and music promoters, began organizing hip-hop parties in Miami. Recognizing the growing energy and passion for the genre, they envisioned a larger event showcasing diverse talents. In 2015, that vision materialized in the form of the first Rolling Loud festival, held in a Miami warehouse with headliners like Schoolboy Q, Juicy J, and A$AP Ferg.

The early years saw Rolling Loud carving its niche. Emphasizing inclusivity and showcasing up-and-coming artists alongside established names, the festival resonated with audiences. Each year brought bigger venues, wider lineups, and growing popularity. 2017 marked the expansion to California, solidifying Rolling Loud’s national presence.

Rolling Loud Goes International

Driven by its continued success, Rolling Loud ventured beyond the US in 2018 with editions in Portugal and Australia. This international expansion cemented its status as a global destination for hip-hop. The festival also evolved beyond pure music, partnering with brands, launching merchandise lines, and even creating documentaries.

What Next for Rolling Loud?

As Rolling Loud prepares for its 2024 season, with new editions planned in the Netherlands, Thailand, and Germany, its future seems bright. The festival also continues to be a major player in the hip-hop scene in Miami for it’s annual festival coming up in March. Its commitment to inclusivity, diverse lineups, and a vibrant festival experience ensures its continued appeal to fans worldwide.