In May 2023, Disney announced that it would be merging its streaming services, Hulu and Disney+, into one app. It’s worth noting that Hulu & Disney+ will still keep their own separate apps as well. The move is expected to simplify the streaming landscape for consumers and give Disney a more competitive edge in the market.
The new merged app is scheduled to launch in the United States in December 2023. It will feature all of the content from both Hulu and Disney+, including movies, TV shows, live sports, and documentaries.
Disney has said that the new app will offer a variety of features to make it easy for users to find and watch the content they want. These features will include:
- Personalized recommendations: The app will use machine learning to recommend content to users based on their viewing history and preferences.
- Curated playlists: Disney will create curated playlists of content for different users and occasions.
- Parental controls: Parents will be able to create profiles for their children and set parental controls to restrict their access to certain content.
- Multiple profiles: Users will be able to create multiple profiles for themselves and their family members.
Disney has not yet announced the pricing for the new merged app. However, it is expected to be priced competitively with other streaming services, such as Netflix and HBO Max.
Benefits of the Merged App
There are a number of potential benefits to the merged app for both consumers and Disney.
For consumers, the merged app will offer a one-stop shop for all of their streaming needs. They will no longer need to subscribe to multiple streaming services to watch their favorite shows and movies.
The merged app will also be more convenient for consumers. They will be able to access all of their content from one place, without having to switch between different apps.
For Disney, the merged app will be a way to streamline its streaming business and reduce costs. It will also be a way to increase engagement with its content. By having all of its content in one place, Disney will be able to recommend more content to users and keep them coming back for more.
