If you know about streetwear, then you’ve certainly heard about Stussy. It’s one of the oldest, yet still relevant, streetwear brands to ever exist. The designs have stood the test of time and they are willing to adapt to the current state of fashion. In this article, we’ll take a dive into the history of Stussy.
Stussy is a streetwear brand that was founded in 1980 by Shawn Stussy. The brand began as a small surfwear company in Laguna Beach, California and quickly gained popularity among surfers and skaters in the area.
In the early days, Stussy’s designs were simple and featured the brand’s signature “S” logo. The logo was created by Shawn Stussy himself, who would use a marker to write his signature on his surfboards before selling them. He later decided to use the signature as a logo for his clothing line.
As the brand grew in popularity, it began to attract attention from the hip-hop community. Stussy’s streetwear aesthetic and bold graphics resonated with the hip-hop crowd, and the brand became a staple in the urban fashion scene.
In the 1990s, Stussy expanded its reach by opening stores in major cities such as New York and London. The brand also began collaborating with other designers and brands, further solidifying its place in the fashion world.
Today, Stussy is considered one of the most influential streetwear brands of all time. Its impact on fashion and culture can still be seen in the many streetwear brands that have followed in its footsteps. The company is still running and releasing new collections and collaborations, continuing to be a leader in the streetwear scene.
