Virgil Abloh is a legend in the streetwear industry. He founded the high-end streetwear brand OFF-WHITE. I caught wind of OFF-WHITE around the same time A$AP Rocky was popping off in 2012. He has worked closely with Kanye, interned for Fendi, and has been a head designer at Louis Vuitton. Unfortunately, Virgil passed away in November 2021.
Virgil left us something behind that can be very helpful for people trying to start a brand, it’s the perfect roadmap. It’s a website that Virgil created called FREE-GAME. It goes in depth of all the steps you need to undergo to create a streetwear brand. It can give anyone that reads a real head start on their brand’s journey. From digitally creating designs, to shooting a lookbook, to securing a trademark, this guide has it all.
As a streetwear creator, I know how difficult it can be starting out and trying to find solid information. I respect that Virgil gave everyone the opportunity to go over the whole process, you rarely see that nowadays, lots of gatekeepers. It’s truly a comprehensive and detailed guide, full of value. Click the link below to head over to the FREE GAME website. Thank you Virgil, may you Rest In Peace.
Head over to Virgil Abloh’s FREE GAME website to learn how you can create a successful streetwear brand by clicking here.
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