Burberry was founded in 1856 by 21-year-old Thomas Burberry in Basingstoke, England. The brand initially focused on creating durable outerwear, and its major innovation came in 1879 with the invention of gabardine, a breathable, weatherproof fabric that revolutionized outerwear. Burberry’s early success grew, and the brand soon gained recognition for its high-quality, practical designs for outdoor enthusiasts.
Burberry’s Trench Coat
The creation of the trench coat during World War I cemented Burberry’s place in fashion history. Originally designed for British soldiers, the coat was made from gabardine and featured functional military-inspired details. After the war, the trench coat became a fashion staple, worn by everyone from civilians to celebrities, making it a symbol of British elegance and style. The brand’s Burberry check, introduced in the 1920s as a trench coat lining, also became an iconic design.
The Burberry Re-Brand
By the early 2000s, Burberry faced challenges as the check pattern became overexposed and associated with counterfeit goods. However, under the leadership of Christopher Bailey and Angela Ahrendts, the brand underwent a major revival. Bailey modernized the brand while staying true to its heritage, and Ahrendts’ focus on digital innovation positioned Burberry as a leader in the luxury industry. Their efforts helped the brand regain its prestige, blending tradition with modernity.
Tisci Takes Over Burberry
In 2018, Riccardo Tisci took over as creative director, bringing a new vision to Burberry by combining streetwear elements with the brand’s British roots. Under his leadership, Burberry has continued to evolve, focusing on sustainability and eco-friendly practices while maintaining its iconic status. From its humble beginnings to its global influence, Burberry remains a symbol of British fashion, known for innovation and timeless style.