Podcasts have taken over, seemingly overnight. It’s very interesting to see how podcasts just randomly caught wind, and became popular. Names like Joe Budden, Joe Rogan, and Call Her Daddy took the space and transformed it. They literally revolutionized it into something never-before seen (or heard). If you are confused and don’t know what a podcast is, it’s just audio file downloaded to the internet, simply put. To be more specific though, podcasts are conversations, interviews, lectures, and comedy shared to an audience through the internet.
Podcasts have always been around, just not branded the way it is today. We’ve all heard interviews and conversations, but how did it get so entertaining? Power 105.1 Breakfast Club and Steve Harvey In The Morning are both very entertaining radio shows that air every morning. Radio shows like those, lost popularity as people moved away from radio and started streaming. People didn’t stop listening to the radio because of the radio shows, it was because of the convenience of choice of music with streaming.
There was a special few that saw an entryway into a new market early on. They realized that people actually liked the radio shows, which they would be now missing due to streaming. Even if the shows are hosted on Apple Music, let’s keep it real, it’s not the same. Those special few took the hype from radio shows and brought it to podcasting. This marked a new rebrand of podcasting, which had originally began in 2004.
Podcasting has been on an epic run so far. With podcasting, you can post your audio (with or without video) to multiple platforms, therefore monetizing on all of them. If you think podcasting is just a small-time business, you’re wrong. Joe Rogan inked a deal for $200 Million from Spotify, for podcasting. There’s many different types of podcasts and shows of all genres and niches. If you haven’t dived into the world of podcasting, here’s your invitation.
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