Netflix is a very strong brand that was able to reinvent media. It was the first streaming service to really dominate the space. Netflix almost single-handedly killed the DVD by themselves (RIP Blockbuster). Netflix took the experience directly to homes to make watching your favorite movies and tv shows easily accessible. Now that they have dominated the streaming the space, they are moving into retail.
Netflix will be opening up two retail stores in the United States in 2025. The stores will be called “Netflix House“. Netflix House will be themed with popular Netflix Originals (shows and movies). These stores will have a place to eat as well as shop; there will also be “experiences” included. One of these experiences are rumored to be a “Squid Game Obstacle Course“. This year, if you’ve lived in a larger city you may have seen some experiences around already such as the Stranger Things Escape Room. It is exciting to see what Netflix has in store for us, we’ll see in 2025!
