I’m a True Religion feen. I’m a True Religion fein. I’m a True Religion feen. I’m a True Religion feen. – Chief Keef
True Religion had a unique vision and made their statement early on. They had a very unique and visible stitching on denim that couldn’t be done by others called the Super T stitch. They were met with success, and notoriety in the fashion industry; they were always evolving.
In 2011, 2 Chainz dropped the mixtape T.R.U REALigion. This started a wave. The mixtape photo shows Chainz in the restroom wearing a whole True Religion fit. He was the first rapper to really promote True Religion and pioneer them into Hip Hop.
One year after 2 Chainz dropped his mixtape in 2012, Chief Keef dropped his hit “Don’t Like” and can be seen wearing a True Religion jean jacket. Years later he would drop the song “True Religion Fein” expressing his love for the brand.
Chief Keef’s influence definitely had a huge impact on True Religion becoming huge in Hip Hop. I haven’t seen so many people in sleeveless jean jackets since the year after Don’t Like dropped. It was the gold rush of True Religion. The hats, beanies, belts, pants, and jackets became common in the youth and younger adults.
In an interview with Complex, Chief Keef claims that he became a fan of True Religion by just seeing the fly guys and fly girls wear it. He was into the fashion, and had to be fly himself. I can relate, even though True Religion never was my style, the fly guys and girls were definitely sporting True Religion in high school.
Hip Hop is culture. It’s influence is strong. After 10 years, Chief Keef is teaming up with True Religion to collaborate on a new collection featuring jackets, pants, t-shirts, joggers, hoodies, and more! The collection is out now on True Religions website.
